Search Engine Optimization
Get discovered by the right people at the right time.
Did You Know?
93% of online experiences begin with a search engine
What's The Deal With SEO?
While traditional marketing still has its place, the world is happening online. Search engines and social media platforms have given shoppers advanced tools and opportunities to do their research before purchasing. That means they always buy the best product, right? Nope. Most consumers will go with whatever brand appears in the top search results. If your brand can simply be one of the top results returned when a shopper types in a generic search, then you have a much higher shot of intercepting shoppers who are ready to buy. When search engines land on you, your brand grows! It’s that simple.
Statistics Don't Lie
According to Google, which bolsters two thirds of the search engine market share, 75% of its traffic never scrolls beyond the first page of search results. Even more interesting is that over 70% of its users ignore the paid ads surrounding the organic search results. A staggering 93% of users begin their internet activity with a search engine. Search engines give even the non-tech user the opportunity to navigate safely and easily by simply typing in what they want. If nearly all online experiences begin with a search engine, your presence in the search results is critical to your success.
What Does The Data Tell Us?
A whopping 86% of consumers search online for local sources for the products and service they are shopping for. It is vital that companies position themselves in the driver seat and become the authority in their niche. If companies fail to plan, by default they plan to fail when it comes to their brand and authority on the internet. It truly starts with intercepting the traffic that is already there. Beyond a great website, a buzz on social media, and an awesome reputation, search engine optimization is vital in an age where shoppers are choosing who Google believes are the top authorities.
Our Approach To SEO
It’s important to understand that search engine optimization is not so easy. Many factors contribute to a company’s ranking. That’s why, at Big Market, we are more than SEO experts. We believe it takes a team effort on our part and yours to not only intercept the traffic from the search engines, but to also convert the traffic into sales. A top ranking won’t matter if your website is difficult to navigate or your services are hard to understand. We handle all of it and come up with new ways to drive shoppers to you. With us, we treat you like a partner with the joint goal of turning leads into conversations.